M.I.C.E Programs

M.I.C.E Programs

During last years, the number of luxury hotels in Jordan has increased, which makes Jordan one of the popular destinations for Meetings Incentives Conferences Events (M.I.C.E.) programs. All hotels provide fully equipped rooms for conferences and banquets with the specialized services.

Jordan is an ideal place for M.I.C.E. programs due to the mild climate all over the year. Whether you are planning to have dinner under an open sky in Wadi Rum desert or a unique barbeque party on the Dead Sea shore. With JTC, it is guaranteed to have wonderful and unforgettable memories.


Zara Conference Center in Amman and the Royal Convention Center at the Dead Sea are special places for such events providing all conferences facilities for large number of people at International standards.

Royal Conventional Center - King Hussein Bin Talal Convention Center is a unique fully equipped conference center that offers state of the art facilities in the Dead Sea to accommodate international and local events. The center offers superior food and beverage services, from light breakfast snacks to reception and full-service meals.



It is surrounded by excellent 5* hotels and has easy access to Dead Sea. It is also situated in 45 min distance from Amman where guests can be also accommodated in 5* luxury hotels.

With 25 fully equipped conference and meeting halls that vary in size and capacity, the center is able to accommodate numerous events with different requirements simultaneously, therefore the center targets all M.I.C.E. sub segments, including:

International conferences with an expected 3,000+ guests per event, such as the World Economic Forum, the International Monetary Fund, United Nations, World Bank, International Conventions, and other economic, political, financial, professional organizations and social international events;
Regional conferences with an expected 1,000+ guests per event, such as the Arab Labor Union and Arab Ministers of Interior;
Local conferences with an expected 500+ guests per event, such as local professional associations and governmental organizations;
Workshops and meetings with an expected 50+ guests per event, such as corporate annual board meetings and training sessions;
Exhibitions with exhibition area of 2,000 sqm, such as the Rebuild Iraq Expo;
Social events with an expected 500 guests per event, such as weddings and private parties.

Architecture: true expression of a unique identity

The KHBTCC's design is based on a pattern that is very similar to the design and architecture of the surrounding hotels and resorts, which integrates perfectly with the surrounding. Such concept brings out similar color that is related to the history and special characteristics of the Dead Sea area. The building's architecture involves touches of the Islamic design and heritage as well as the special design feature of the area.


Main Building                                                                                                                                                                                                  Services and Utilities

services built up area (m2)
sea floor 7683
ground floor 9467
first floor 3220
second floor 632
total 21002


built up area (m2)
services trench 603
services plant room 2063
main & pedestrians gates 332
total 2998













Zara Expo Amman Exhibition

Another ideal place for conferences is Zara Expo Amman Exhibition and Conference Center. Situated in the heart of the kingdom's capital city Amman, it provides the ideal venue for exhibitions, conferences and international meetings of all kinds.


The center has several large exhibition halls and a luxurious 303 seat raked Conference Auditorium which can be used as a main conference auditorium, theatre, concert hall, and cinema or lecture hall.

In addition there is a complete range of meeting rooms close to the main auditorium which can be utilized as press offices, VIP rooms, etc.

Welcome to Jordan! Ahlan wa Sahlan!

Jordan Tourism Coalition (JTC) is one of the best-known Jordanian tour operators specialized in inbound tourism to Jordan. JTC was established in 2004 by the prominent tour operators devoted to serve the Russian, Ukrainian, Eastern and Western Europe markets.

Our team consists of highly qualified employees with the extensive experience and knowledge in tasks solving in the tourism business. The strong financial background of the company allow us to be flexible and competitive. We offer our customers a special individual approach, taking into consideration all their wishes and preferences.

explore jordan

Explore Jordan

Jordan is a small country with an area of 89,287 square kilometers and approximately 5 million inhabitants. It is situated in the very heart of the Arab World with only one outlet to the sea at the port of Aqaba, located at the northernmost tip of the Red Sea.

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